Cornell University is hosting its 5th Annual Empire Heifer Development Program Sale. The EHDP Sale is organized and managed by the Cornell University students in the Beef Cattle Merchandising course under the direction of Dr. Michael Baker. The sale starts at 1:00pm on October 30th, 2010 and is being held at the Cornell University Teaching and Research Center, which is at 681 Cornell Lane, Dryden, NY 13053. We will be selling twenty bred heifers, both commercial and registered Angus, Polled Hereford, and Simmental. The heifers have performance data such as EPDs, ultrasounds, breeding information, etc. all of which is documented in the sale catalog along with photographs and will be available closer to the sale date and at the sale. There will also be 4 bred commercial cows, and two heifer calves to be sold separately from the Cornell herd. Food and refreshments will be available at the sale and students will be running the sale.
The Beef Cattle Merchandising course allows students to get real world knowledge and experience in the beef cattle industry in New York by teaching students about the basics of cattle management, sales and marketing, and allowing the students to be creative in organizing and managing every detail of the heifer sale. The students’ backgrounds range from city-bred to farm-raised with majors varying throughout the college and differing amounts of livestock experience. The course is built around the organization of the sale and features guest speakers from various sectors of the industry in order to teach the students important marketing concepts to not only be applied to the heifer sale but also to their own lives. The course has been very informative so far and I am sure the course will only get better as the sale date gets closer.
So to support the future of the beef industry and the future of the agricultural industry, the students of the Cornell University Beef Cattle Merchandising course invite you to “Beef Up Your Herd…At the Cornell Cattle Sale!”
For more information visit the sale website for sale updates, catalog updates, and more cattle information, http://www.wix.com/beefcattle/beefsale. For further information contact Dr. Mike Baker at mjb28@cornell.edu or (607) 255-5923.
