CCE has developed a series of four workshops that will teach the basics of strategic marketing, including how to identify a target market and focus a farm’s marketing efforts. Participants will also learn how to choose the markets that meet the needs of your farm, such as CSA, farmers’ market and wholesale. Each participant will develop components of a marketing plan and create marketing materials. While this series is tailored specifically to the marketing of meats and other livestock products, it will benefit any farm looking to improve their marketing efforts.
Each session runs from 6:30-8:30 p.m.
Session 1, July 6: Introduction to Strategic Marketing: Identifying a Target Market
Session 2, July 13: Communicating with Customers
Session 3, July 20: A Guide to Marketing Channel Selection
Session 4, date varies by location: Review and Critique of Your Marketing Materials
Locations:
CCE-Ontario County, contact 585-394-3977 x 427 or email Nancy Anderson nea8@cornell.edu.
CCE Saratoga County, contact: 518-885-8995 or email Paula Schafer at pjb11@cornell.edu
CCE-Steuben County, contact: 607-664-2300 or email Kerri Bartlett at ksb29@cornell.edu
CCE-Tompkins County, contact: 607-272-2292 or email Matt LeRoux at mnl28@cornell.edu
CCE-Franklin County, sessions held at the North Country Community College (NCCC), Malone, contact: 518-483-7403 or email Bernadette Logozar at bel7@cornell.edu
The four part series costs $10 per farm (up to 2 people) per session or $30 for the series of four workshops. Pre-registration is required. For more information, contact: Matt LeRoux, CCE-Tompkins County, 607-272-2292 or by email at mnl28@cornell.edu. The "Strategic Marketing Workshops for Livestock Producers” series is supported by the Cornell Small Farms Program.
